Sebastian Vettel: Sustainability 'Shame culture' in F1.

Motor sport icon Sebastian Vettel has voiced his concerns about the "culture of shame" surrounding individual carbon footprints, urging for more proactive discussions and solutions in the world of Formula One.

Speaking at the Blue Earth Summit in London, the four-time Formula One world champion highlighted the importance of sustainability and the power of the F1 platform to drive change.

Vettel, who retired from F1 in 2022 citing concerns about the climate crisis, has since dedicated his efforts to sustainability projects. Among his initiatives are encouraging drivers and teams to build insect hotels near circuits, using synthetic fuels in vintage cars, and supporting bee research facilities. His passion for the cause is clear, but he also recognises the need for a shift in mindset.

"I would love to see more high-profile figures in F1 speaking out about the climate crisis," said Vettel. However, he emphasised that the "shame culture" surrounding sustainability is counterproductive. "All this shame doesn’t get us anywhere," he added, calling instead for a focus on solutions.

Vettel believes that F1, with its vast engineering expertise and global reach, is uniquely positioned to tackle these challenges. "The platform has enormous potential, not just because it's popular, but also because of the engineering power and the passion for innovation within the sport," he said. "That can be used for the greater good."

The former Red Bull driver admitted his own past carbon footprint, having travelled the globe for many years during his racing career. "Am I a hypocrite? Absolutely," he said candidly. "I was shocked and embarrassed by my own footprint."

However, he pointed out that international sports, including F1, are unlikely to cease global competitions, as they are ingrained in human culture.

Vettel's comments come as F1 continues to grapple with its environmental impact. Ellen Jones, F1's head of environment, social, and governance, recently stated that there is no "silver bullet" for decarbonising the sport, but outlined ongoing efforts to achieve net zero by 2030. Vettel acknowledged F1's progress but believes more can be done: "I do get the feeling they’re taking it seriously, but I also know how powerful F1 is and how much more could be achieved."

One of the sport's biggest environmental challenges lies in its logistics. With 10 teams, 20 drivers, and tonnes of equipment moving around the world for nearly half the year, the impact is significant. F1 has started to adjust its calendar to reduce emissions, such as moving races closer together geographically.

However, Vettel believes there’s still room for improvement: "It’s a commercial decision how many races there are, but that doesn’t mean changes can't be made."

The German driver also addressed critics of his sustainability efforts. "I’ve had people say, ‘Why are you trying to do this? This isn’t us,’" he revealed. But Vettel remains committed to engaging with sceptics and bringing them on board. "The F1 audience is exactly the kind of group we need to involve. It’s not just about talking to those who already think alike."

In closing, Vettel acknowledged his privilege in being able to focus on these issues, thanks to the success he found in his career. "I found my passion early on, and it’s given me a life that allows me to look at these problems. Not everyone has that luxury."

With his platform, Vettel hopes to continue pushing for a more sustainable future, not just in F1, but beyond.